Tuesday, May 28, 2013

Bad Lucc - "Choices"

If you are a fan of fast rising West-Coast talent Problem, you'll be sure to like his Diamond Lane Music Group [DLMG] couter-part Bad Lucc's new video for the track "Choices." The Watts, CA artist is fresh off his star-studded feature on DLMG labelmate Problem’s ‘Like Whaaat,’ one of the year's most popular records out of the West Coast, hitting both Top 40 on urban radio and BET's 106 and Park Top 10 video countdown. "Choices," directed by TopShelf Junior, finds Lucc in his hometown telling musical narratives about decisions he’s made since getting his start in music penning hits for legendary rap stars. “’I think ‘Choices’ is a great introduction to the Meet The Writer project, says Bad Lucc. “It shows raw lyricism and gives listeners insight on why I’ve made certain moves in hip-hop. More importantly it shows another side of the Diamond Lane Music Group foundation we’re building.”