Monday, March 22, 2021

Priceless da Roc - TurnxUpGod


With Features From Guapdad4000, Nef The Pharaoh, D-Lo, Azjah, Myles Parrish, Kool John, Sierra Sprague and more

 Today active Bay Area mainstay and reliable turn up machine, Priceless da Roc returns with his new spirited album TurnxUpGod.

Produced by himself with the help of Bay Area production team Slight WorkPriceless Da Roc also got a little help from his friends on this project getting the assists on verses from Guapdad4000, Nef The Pharaoh, ShooterGang Kony, Lil Bean, D-Lo, Azjah to name a few. 

"This project I got is called TurnxUpGods and the reason it's called that is because being in the Bay area with all the movements we've had out here it just fits with who I am, so with this project I wanted to put it all together and make it fun. When I first started working on the project Coronavirus hadn't happened yet, but I just started working on beats and working on the keys more, I just got deep into the quarantine session.  Then I just made the project over, being in the house I challenged myself to make it better. I produced most of it and it's one of the best projects I've put together," Priceless Da Roc proclaimed.

Known for taking over the stage, dancefloor or any other entertainment venue where he gets the mic, Priceless Da Roc brings liveliness to this listener's speakers with an action packed project full of Bay Area lingo and enthusiasm that is difficult to match. Accompanied by a host of talent that's rising on the West Coast, Priceess Da Roc has put together a solid effort that will be perfect for performances once live venues re-open. 

"My music is high energy diverse music - some songs you can jump around, some songs you get the bars, but I feel like my music is thrilling music as a whole." Priceless Da Roc said. "I've always really done music, I just didn't take it 100% seriously until I got older. You know you gotta bring the energy and the fun to The Bay. I kinda always had the passion and love for music, I guess I was the guy that would come and dance in a circle and do the moves, I always had a love for entertainment and so as I got older I found a way to make a career out of it." 

Spending time all over the country but finding his real home in The Bay, Priceless Da Roc spent a lot of time in San Francisco and Daly City where he had a studio.  Born in Lompac as a military kid, Priceless Da Roc spent some time in D.C but with most of his family being in San Francisco it's where he ended up settling for good. 

"I get my energy from just being out at events and always being out - I was always the one hitting the dance circle and it's always been my personality to pop out at you and it's just my personality as a whole. It transcended into the music.  My style is a little unorthodox and it pops out at you, but it gets what you need to get," Priceless Da Roc said.  "I think The Bay is known strongly for being an independent rap scene and fans know songs out here that have never left The Bay. In The Bay it's about just being yourself it's a little bit easier to make money and make music when you are being yourself."

Going forward, Priceless Da Roc is planning on releasing a host of videos from the project with his goals set on dropping 10 videos from the project.  

"So far with the project dropping on the 5th, we already got about 4-5 videos done, we are gonna try to do like 10 videos in total. We want everyone to see the culture and how we do in The Bay and the style here on the West Coast and everything. I like to have fun in my visuals to make sure it's entertaining, we have stories and we have fun.  The videos are full of entertainment and it gives people the energy of how we felt when we made the song. We only dropped one so far and the others come out when the project drops, but we got a lot of videos for the fans."

With giveaways and some online parties planned, Priceless Da Roc is bringing the entertainment to the fans like only he can, trying to capture the spirit of his live performances online. 

"It's not the same but we want people to have some fun and get a lil turn up in their system!"

Friday, March 19, 2021

Pure Luxury - Original P

Recently charismatic Los Angeles bred rapper Pure Luxury delivered his new single, "WTH" for fans online in the form of a colorful new music video.  With a desire to make music that goes well beyond just the L.A. sound, Pure Luxury  dropped the upbeat and commercial friendly visual from his recently released project Original P.  Refusing to stick to the script and with his sights on the end of the pandemic "WTH" visual is a hilarious slice of Pure Luxury's humor. 

"The project is called Original P, I feel like my sound is like current and diverse on this project, but it's still cohesive and as far as the sound," Pure Luxury said. "People's attention spans are so short, that I think for people to appreciate it they have to hear music that is straight to the point."

"Enrgy is this producer that made the beat, I found him on Youtube and his shit is crackin', this shit be going crazy. It's just a turn up song, I was irritated at my girl and I had to make something to turn up. That's how I release my frustrations, I think people are gonna relate to it."

Raised in Inglewood and L.A.'s west side of the city, Pure Luxury is a multi-talented rapper who also plays the guitar, saxophone and drums after his parents introduced him to music around the age of 5 or 6.  Having previously attended USC's Thornton School of Music, Pure Luxury stepped away from college amidst the Coronavirus pandemic and the school's rising cost of tuition of more than 75k per year. 

"I've been making music since I was 5  or 6 years years old. I play guitar, saxophone, drums stuff like that and I started just going crazy making beats in high school and my friend inspired me to rap. After unsuccessfully trying to get big rappers on beats I said f*ck it I'm gonna do it myself," Pure Luxury explained

"Then I went to college, I never even wanted to go to college, but I went to school at USC and I went to the Thornton School of Music. I went because it made my parents happy and you have to get what you need out of the school. I just didn't want to go into debt - 200 racks for a degree."

From quitting school to touring with YG on a nationwide tour Pure Luxury has had quite the run as he recently recalled his time on tour with YG and first getting his shot to blow up.

"When I went on tour with YG it was crackin, then I thought I was about to blow up once I was about to go on tour with Game too. YG had hit me and his little brother tapped in and started managing me and I ended up signed to the president of 400 Ent, D Moore in 2020.  The whole timeline is crazy but pretty much I signed a deal and he was giving me a little bit of bread but I didn't feel like we utilized everything we had. I'm pretty much at the point with this whole Coronavirus stuff where I've upgraded my sound, I'm more mature with my sound and what I was doing was good, but it was some West Coast sh*t and I don't want to get boxed in."

When asked to describe his sound, Pure Luxury explained that his sound is upbeat, turn up music, where he's not trying to be the greatest rapper ever lyrically, he just wants to make radio hits. 

"It just depends on what kind of mood I'm in, but my sound is fun and upbeat and it's turn up music. I mean honestly man I just want to get to the bag, it just depends on the mood but as far as songs are involved I just want to drop some bars on a song - I'm just trying to  make radio. I don't need crazy lyrics. I don't care if I'm the greatest rapper ever, I just want to make stuff that's dope," he added.

Describing his new project Original PPure Luxury said he wants people to have fun during this time of stress and tragedy with COVID-19. The new video for "WTH" reflects that fun and excitement that's building for when things open back up in L.A..

"I just want people to feel good when they play WTH. It's upbeat and I know when the scenes open back up, I'm going to be back on the scene," Pure Luxury said. "I'm not no street dude or a hood banger, I'm not gonna cap. People be thinking I'm signed with a big crazy budget when they see my visuals, but we are just a small independent label."